How to Maximise Subscriber Opt-In Rates on Inflyte
When importing a contact list into Inflyte, achieving high opt-in rates depends on several factors. Here are the key points to help you manage expectations:
Targeted Contact List
High opt-in rates are typically achieved when the list is targeted specifically at DJs and tastemakers who actively play the kind of music your label delivers.
Generic or untargeted contact lists will result in lower opt-in rates as they may include DJs and tastemakers outside your intended audience.
Up-to-Date and Relevant Contacts
Ensure your contact list is current, with valid and active email addresses.
Avoid outdated lists with a high number of bounced or junk emails, as these can significantly impact opt-in rates.
Avoid Using Purchased Contact Lists
Never use contact lists that have been bought online eg 'Music Industry Database'. These lists are often outdated, untargeted, and can result in low opt-in rates, bounced emails, and damage to your label’s reputation. Focus on building genuine, organic connections instead. These lists are prohibited for import on Inflyte.
Realistic Opt-In Benchmarks
A really strong opt-in rate on Inflyte could be 70% or higher, but this is only achievable with a well-curated and relevant contact list and takes time to establish.
Be mindful that not all DJs will want to receive your music, even if they fall within your target audience.
Building an audience on any platform takes time and patience. If you put the work into developing your database, you will see the results over time.
Respect for Privacy and Opt-Out Choices
Inflyte’s success is built on respecting DJs’ privacy and giving them the power to opt out of receiving promos they don’t wish to receive.
This opt-out feature helps maintain trust and ensures your audience is genuinely interested in your music.
Quality Over Quantity
A smaller, highly-targeted list is more likely to yield better results than a larger, less relevant one.
Focus on building strong relationships with tastemakers who are aligned with your label’s style and sound.
By following these guidelines, you can set realistic expectations and create a more effective and respectful promotional strategy on Inflyte.
If you need assistance in understanding your data, email the Helpdesk and we can advise further.